A Scientific Approach

So I work in the Learning Zone at Central Saint Martins, which accommodates a staggeringly disproportionate amount of student printing, especially so towards deadlines.

Frustrations run high as the pressure mounts. When a student has spend the last 4 or 5 hours staring at a monitor often making minute changes to their work, and then when the send it to print and it doesn’t reproduce on paper how it showed up on screen nor how they were expecting, they can be understandingly devastated.

Beyond the basic logistical issues people come up against – which printer to send to, accidentally setting double sided or mono when it should have been colour, there is a lack of appreciation into the work that must go in to a successful print.

 

OLYMPUS DIGITAL CAMERABut there is a fault shared by the majority in their approach to printing. One should not simply think of all the work as done in the software, and then printing simply as a case of hitting the button and being done – a thoughtful, considered and approach that can adapt will necessarily produce a better print, that looks closer to how you wanted it to look.

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You must learn about colour, and ink, and colour spaces.

 

 

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